The if-this-then-that
for your social signals

Free your reps to sell, while you turn signals into actions on autopilot.

Now everything that happens on your profiles
is a signal you can act on.

Post engagements, profile visits—even visitors to your company profile and new followers, can be used as triggers.

Any event can be turned into a signal

Picture this:

Someone liked your post, who works for a company on your targeted accounts list?

Check out the ABM Lead event!

See the actions you can take

Comment on company post

A member comments on a post published by your Company Profile

source: Other

Comment on tracked post

A member comments on a post you’re tracking in Teamfluence

source: Other

Company profile follower

Someone starts following your Company Profile

source: Other

Company profile visit

Someone visited your Company Profile

source: Other

New Lead

A new person is created as a Lead in Teamfluence from a social interaction or import

source: Other

New Prospect

A Lead is qualified to Prospect by a teammate or the AI Agent

source: Teamfluence

New connection

A member becomes a 1st-degree connection with a teammate not via a Teamfluence campaign

source: Other

New connection via campaign

A new connection created by a Teamfluence Networking Campaign

source: Teamfluence

New contact from target account

source: Teamfluence

New lead from target account

Someone who works for a company on your targeted accounts list, commented or reacted to a post

source: Teamfluence

New website visitor ID’ed

RB2B has identified a website visitor. You can use that data to send connection request.*

source: Other

New website visitor found

Vector has identified a new visitor to your website. You can use that to add the person to a connection campaign.

source: Other

Post reaction

A member reacts to a post from you or a teammate

source: Other

Profile follower

Fires when someone follows a teammate’s profile

source: Other

Profile visit

Triggers when someone visits a teammate’s profile

source: Other

Reaction on company post

A member reacts to a post published by your Company Profile

source: Other

Reaction on tracked post

A reaction occurs on any post you’re tracking in Teamfluence

source: Other

Reaction to comment

A member reacts to your (or a teammate’s) comment

source: Other

Reply to comment

Someone replies to your (or a teammate’s) comment on a post

source: Other

Validated phone added

A validated phone number was found and added to a contact

source: Teamfluence

Verified email added

A verified work email was found and added to a contact

source: Teamfluence

Website visit from targeted company

We detected a website visit from someone working for a company that is on your targeted account list.

source: Teamfluence

Each signal comes with rich data, so you can build smart actions

Each data set comes with a payload of detailed data you can use in your automations to your advantage.

And you can add more enrichments, like triple verified emails sourced from 10+ data providers or mobile phone numbers and many more data attributes.

Check JSON documentation

[
  {
    "id": "tl6CuquL4SgeovUw",
    "crm_id": null,
    "first_name": "Joe",
    "last_name": "Aurilia, Jr.",
    "headline": "Turnaround Operator | GTM Growth Operator | Scaling Operations for High-Growth SaaS Companies",
    "job_title": "SVP of Operations | Executive Leadership Team",
    "username": "josephauriliajr",
    "linkedin_url": "https://www.linkedin.com/in/josephauriliajr",
    "email": null,
    "contact_email": "[email protected]",
    "phone_number": null,
    "enrichment_status": "ENRICHED",
    "team_member_email": null,
    "source": "Followed Company page",
    "source_content_url": null,
    "latest_engagement_event": "Started following company page",
    "stage": "qualified",
    "tags": [
      "demandbase",
      "m26m"
    ],
    "engagement_events_count": 1,
    "engagement_score": 15,
    "is_icp_match": false,
    "is_account_based": true,
    "connection_strength": 2,
    "connected_team_members": [
      "[email protected]",
      "[email protected]"
    ],
    "history": [
      {
        "id": "c6hEblrVhoCn3EaD",
        "event_type": "POST_ENGAGEMENT",
        "description": "Started following company page",
        "post_url": null,
        "comment_url": null,
        "created_at": "2025-08-20T16:47:03.632921",
        "created_ts": 1755708423632,
        "crm_id": null
      }
    ],
    "picture": "https://storage.googleapis.com/.../avatar.webp",
    "lead_details_url": "https://my.teamfluence.app/leads?item=...",
    "followers_count": 10217,
    "connections_count": 500,
    "country": "United States",
    "company": {
      "name": "Cyware",
      "slug": "cyware",
      "employees_num_min": 201,
      "employees_num_max": 500,
      "headquarters": "Jersey City",
      "country": "US",
      "website_url": "https://www.cyware.com",
      "company_type": "Privately Held",
      "founded_year": 2016,
      "industries": [
        "Computer & Network Security"
      ],
      "linkedin_url": "https://www.linkedin.com/company/cyware"
    }
  }
]

Signal, filter and action! — Things you can do with lead data

Book more meetings by tracking signals from the right prospects at the right time and coaching reps to act on it.

Applies one or more tags to the contact

Adds the contact to an outreach sequence managed across multiple senders

Adds the contact to any email campaign using your Smartlead settings

Sends the contact to Clay to research/enrich additional fields for outreach

Add the contact to a Lemlist campaign for multichannel outreach

Adds the contact to a Teamfluence Networking Campaign

Enrich the contact with a verified work email using 20+ data providers

Retrieve a verified mobile phone number through 10+ data providers

Posts the full contact + signal payload to your automation

Triggers a Zap to move the contact into multiple tools and steps

Post a message to a selected channel with the Lead information

Delivers a DM from the selected teammate using your template

Move the contact from Lead to Prospect for active tracking

Starts a Make scenario with the contact + signal payload to fan out to any apps

Creates or updates a contact with Teamfluence fields

Starts an n8n workflow with the contact + signal payload for complex automations

Starts a Relay.app workflow/agent using the contact context across connected apps

Can I build a workflow that only fires for ICP-matched signals?

Yes. ICP match status is a filter condition in every workflow. A common setup: new signal comes in → ICP match confirmed → create contact in HubSpot → alert in Slack → fire webhook to enrichment tool.

Can a workflow automatically send a connection request?

Yes. You can trigger automated connection requests (and DM follow-ups when accepted) as a workflow action. You set the message template; it runs on autopilot.

What are workflow credits?

Economy and Business plans use credits when the AI qualification engine runs against a signal and for email or phone enrichment. GTM Unlimited has no credit limits — every signal gets processed without the ICP qualification and without counting against a quota.

What can workflows do?

Workflows are "if this, then that" automations. A signal comes in, meets a condition, triggers an action — send a Slack alert, create a HubSpot contact, fire a webhook to Clay, send a connection request. You set the rules; the platform executes them.

What's the difference between Basic and Advanced Workflows?

Basic Workflows (Economy) handle single-step automations with standard triggers and actions. Advanced Workflows (Business) support multi-step sequences, expanded trigger types, and more complex logic. GTM Unlimited removes workflow credit limits entirely.

The if-this-then-that
for your social signals

Free your reps to sell, while you turn signals into actions on autopilot.

Now everything that happens on your profiles
is a signal you can act on.

Post engagements, profile visits—even visitors to your company profile and new followers, can be used as triggers.

Any event can be turned into a signal

Each signal comes with rich data, so you can build smart actions

Signal, filter and action! — Things you can do with lead data

Book more meetings by tracking signals from the right prospects at the right time and coaching reps to act on it.

Add a Tag

Add to HeyReach sequence*

Add to Smartlead campaign*

Enrich in Clay

Enroll in Lemlist campaign*

Enroll in Networking Campaign

Find Email

Find Phone

Fire a webhook

Launch Zapier Zap

Post to Slack

Send DM

Set stage to Prospect

Start Make scenario

Sync to HubSpot

Sync to Salesforce

Trigger n8n workflow

Use Relay workflow

FAQs

Ready to start social prospecting as a team?

The if-this-then-thatfor your social signals

Free your reps to sell, while you turn signals into actions on autopilot.

Now everything that happens on your profilesis a signal you can act on.

Post engagements, profile visits—even visitors to your company profile and new followers, can be used as triggers.

Any event can be turned into a signal

Each signal comes with rich data, so you can build smart actions

Signal, filter and action! — Things you can do with lead data

Book more meetings by tracking signals from the right prospects at the right time and coaching reps to act on it.

Add a Tag

Add to HeyReach sequence*

Add to Smartlead campaign*

Enrich in Clay

Enroll in Lemlist campaign*

Enroll in Networking Campaign

Find Email

Find Phone

Fire a webhook

Launch Zapier Zap

Post to Slack

Send DM

Set stage to Prospect

Start Make scenario

Sync to HubSpot

Sync to Salesforce

Trigger n8n workflow

Use Relay workflow

Ready to start social prospecting as a team?

The if-this-then-that
for your social signals

Now everything that happens on your profiles
is a signal you can act on.